【February 2018】Long-lasting Fragrance! 10 Best Fabric Softeners with Fragrance Sold in Japanese Drugstores

Fabric softeners are essential for everyday laundry. What is the key to choose the products? It is fragrance.

However, we sometimes do not know which one to choose from a various kinds of fabric softeners sold in Japanese drugstores.

Then let’s take a look at the sales ranking of fabric softeners with fragrance selling well at Japanese drugstores!

Which is Popular Fabric Softener with Fragrance? Here is the Sales Ranking!

Based on Urecon’s sales ranking data (TOP 100), fabric softeners with long-lasting fragrance selling well at Japanese drugstores have been picked up and are shown in descending order of sales.

No.1: Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant), Premium Shoshu (Deodoraizer) Plus, Floral Aroma

Picture from LION

Kaori to Deodorant no SOFLAN, Premium Shoshu Plus is a fabric softeners for clothing with aroma contains natural aroma oil.

The most selling Floral Aroma is unique with its bright scents of red fruits such as berries and peaches.

Its natural aroma is popular among people of all ages.

Average price: 295 yen / 620ml with container ※as of February 2018

No.2: SOFLAN Aroma Rich Juliette

Picture from LION

SOFLAN Aroma Rich, which was made based on voices of more than 10,000 women, is a fabric softener with long-lasting, deep, rich fragrance containing natural aroma oil.

Among 5 kinds of aroma, the most popular is Juliette, which has rich, floral scent.

The base is oriental fragrance such as vanilla and amber, and you can enjoy the romantic aroma with fascinating fragrance of tuberose, jasminum sambac, and lily of the valley.

Average price: 194 yen / 550ml with container

No. 3: Lenor Happiness, Antique Rose and Floral

Picture from P&G

Lenor Happiness is a fabric softener brand to enjoy luxurious aroma of “more than fabric softener, but less than perfume.”

The most selling Antique Rose and Floral has lovely, soft and romantic fragrance with scents of rose, bergamot and musk.

The aroma lasts longer than perfume, which fits those who would like to be surrounded by good smell all day long.

Average price: 253 yen / 560ml with container

No.4: FLAIR Fragrance Flower & Harmony

Picture from Kao

FLAIR Fragrance, Flower & Harmony with a long-lasting fresh scent has a unique sweet, floral fragrance.

Every time you move, you can smell something fruity such as green apple, pear, and peach and something fresh such as citrus and green leaves, and this product is recommended for those who want feel better with gentle aroma.

Average price: 255 yen / 570ml with container

No.5: FLAIR Fragrance Floral and Sweet

Picture from Kao

FLAIR Fragrance Floral & Sweet is popular because of its gentle, sweet scent.

The non-stimulating, classy aroma combining damask rose and fresh, sweet scent of white peach and raspberry is well accepted.

With the function of fragrance sensor, its fresh fragrance lasts long.

Average price: 255 yen / 570ml with container

No. 6: Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant), Premium Shoshu (Deodoraizer) Plus, Aroma Soap

Picture from LION

Kaori to Deodorant no SOFLAN Plus, Aroma Soap, is popular because of its refreshing soap like fragrance.

It has sweet baby-powder like aroma with scents of lavender and pink peppercorn. This natural aroma can be recommended to those sensitive to smell.

Average price: 285 yen / 620ml with container ※as of February 2018

No.7: Humming Fine Refresh Green

Picture from Kao

The fabric softener, Humming Fine has promising deodorizing and drying effects for twenty hours.

In addition to its high deodorizing function, its feature is that delicate aroma with natural aroma oil lasts long.

The popular Refresh Green seems accepted by everyone, with its refreshing scent.

Average price: 292 yen / 570ml with container ※as of February 2018

No. 8: Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant), Premium Shoshu (Deodoraizer) Plus, Fruity Green Aroma

Picture from LION

Fragrance of Kaori to Deodorant no SOFLAN Plus, Fruity Green Aroma is soothing and liked by both many people regardless of gender.

Refreshing aroma combining jasmine and other fresh scents with the aromas of green apple and green foliage lasts faintly.

It is said that drying laundry indoors does not cause odors and the dried laundry gives off faint scent.

Average price: 298 yen / 620ml with container ※as of February 2018

No. 9: Kaori to Deodorant no SOFLAN (SOFLAN with Fragrance and Deodorant), Premium Shoshu (Deodoraizer) Plus, White Herb Aroma

Picture from LION

Kaori to Deodorant no SOFLAN, Premium Shoshu Plus, White Herb Aroma has a crisp herb fragrance.

This aroma combining green tea and tea tree with a floral scent based around lily of the valley is refreshing and accepted by many people regardless of gender.

Average price: 293 yen / 620ml with container ※as of February 2018

No.10: FLAIR Fragrance Gentle & Bouquet

Picture from Kao

FLAIR Fragrance Gentle & Bouquet’s aroma is accepted by everyone.

You can enjoy its comfortable fragrance of fresh bouquet all day long.

Average price: 269 yen / 570ml with container ※as of February 2018

Reference: Urecon Fabric Softener Sales Ranking

See 100 fabric softeners Including the ones with fragrance

>> 柔軟剤カテゴリのランキング100位まで見る

ウレコン

Have You Found a Good Fabric Softener?

How did you like this article? The sales ranking of fabric softeners with fragrance welling well at Japanese drugstores has been shown.

A greater variety of fabric softeners have been released, so if you are not sure which product to get, you should choose a good one that fits your preference or mood in reference to the sales ranking above.

©Urecon powered by TRUE DATA

※Data from December 1, 2017 to February 28, 2018

※Each data is as of the date the Japanese article was released. Some products might have finished selling.

※Urecon (https://urecon.jp/) is publishing market trend data for the latest three months.