10 Best Shampoo in Japan

When you see an array of shampoo at drugstores, you might wonder which brand and kind is good for yourself.
You can see the sales ranking of shampoo sold at drugstores and supermarkets in Japan. We hope this helps you when you choose shampoo.

Which is Popular? Shampoo Sales Ranking!

Here is the sales ranking of shampoo selling well at drugstores and supermarkets in Japan.

The shampoo selling most is Kao’s Merit Shampoo.
Needless to say, Merit is a regular brand of shampoo. The reason it has been loved for a long time must be the comfort it provides the hair and scalp with after shampooing. The fine foam removes dirt, leaving the scalp moisturized, and brings fresh and smooth hair.

The product was renewed in April 2016 and improved its cleansing capability. It removes even the source of odor remaining on the scalp, and you do not have to worry about the scalp odor from sweat, which is good for women.

By the way, do you know Merit has been non-silicon shampoo since it was released? Non-silicon shampoo is relatively expensive, but this is not the case.

 
Picture from Kao

The Shampoo selling second most is Pantene Extra Damage Care Shampoo.

Pantene is also a very famous and popular brand, and this is the authentic damage care series which repairs damaged hair such as split hairs and cut hair.

It has gained high reputation such as “This shampoo lathers well,” “My hair has become tangle-free and smooth,” and “I was healed by the aroma,” and got the first prize in @cosme Shampoo and Conditioner Section.

Merit Rinsu no Iranai Shampoo has sold third most.

This shampoo is a two-in-one shampoo which has shampooing and conditioning functions. This is good for those who would like to wash their hair easily and quickly. Mini-sized one is easy to carry around and convenient for travelling.

Picture from Kao

◆Shampoo Sales Ranking TOP 10◆

No. 1: Merit Shampoo Refill 340ml
Average Price: 300 yen

No. 2: Pantene Extra Damage Care Shampoo Refill 300ml
Average Price: 328 yen

No. 3: Merit Rinsu no Iranai Shampoo Refill 340ml
Average Price: 443 yen

No. 4: Essential Rich Damage Care Shampoo Refill 340ml
Average Price: 313 yen

No. 5: LUX Super Damage Repair Shampoo Refill 330g
Average Price: 335 yen

No. 6: Pantene Extra Damage Care shampoo Refill Extra-large size 600ml
Average Price: 559 yen

No. 7: TSUBAKI Extra Moist Shampoo Refill 380ml
Average Price: 520 yen

No. 8: LUX Super Damage Repair Shampoo Refill 660g
Average Price: 602 yen

No. 9: LUX Super Rich Shine Shampoo Refill 330g
Average Price: 338 yen

No. 10: LUX Super Damage Repair Shampoo Refill Extra 363g
Average Price: 371 yen

See 100 Best Shampoo.
>> ランキング100位まで知りたい方はこちら
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Hints about Shampoo

How did you like this article?

We have introduced shampoo selling well at drugstores and supermarkets in Japan.

Some products repair the damaged hair and others cleanse the scalp and you feel refreshed. We hope you can select the right one for you, suitable your hair and scalp, based on this sales ranking.

©Urecon powered by TRUE DATA

※Data: from June 1 to August 31, 2017.

※The average prices are as of the date the Japanese article was released. Some products might have finished selling.

※Urecon (https://urecon.jp/) is publishing market trend data for the latest three months.