Which is More Important for You, Laundry Detergent or Softener? —Two Kinds of Top 5 on Sales Ranking—

When you do the laundry, laundry detergent is essential to make your clothes clean, and softener adds fragrance and softness. Popular manufacturers have already released not only a great variety of both detergent and softener but also detergent with fragrance, so there are too many products to choose from. You might think detergent is more important than softener, or vise versa. This page introduces top 5 on each sales ranking of laundry detergent and softener. 

Which Is Popular Laundry Detergent?

Based on Urecon’s sales ranking data, TOP 100, laundry detergent selling well at Japanese supermarkets and drugstores have been picked up and shown in the decreasing order of sales.

No. 1: Attack Antibacterial EX, Super Clear Gel, Refill, 1.35kg

Source: Kao

No. 1 is Attack’s Super Clear Gel. It prevents half-dry smell and make the clothes clean. This liquid is thin and easy to use.

No. 2: New Beads, Large, 800g

Source: Kao

New Beads is popular because of its high cleansing power and deodorizing power. It includes bleaching agent usable for colorful clothes, so yellowing and darkness of the clothes is removed. It does not include fluorescent, so it is usable for clothes with unbleached materials or pale color. 

No. 3: ARIEL, Living Dry Ion Power Gel, Refill, Double Extra Large, 1.26kg

Source: Procter and Gamble

ARIEL’s Ion Power Gel is well-known for its development with other brands, Febreze and Lenore. It includes antimicrobial constituent and thoroughly deodorizes clothes dried indoors.

No. 4: ARIEL, Science Plus Ion Power Gel, Refill, Double Extra Large, 1.26kg

Source: Procter and Gamble

This product prevents clothes from smelling while wearing, and thoroughly cleanses sweat and sebum. This Science Plus does not need bleaching agent. Since it slightly smells, you should choose softener carefully. 

No. 5: Attack, High Penetration Bio Gel, Refill, 770g

Source: Kao

This product removes sebum and food dirt thoroughly with its high cleansing power. It includes fluorescent agent. You are recommended to rinse twice, although some detergent needs rinsing one time. Herbal Green fragrance. 

Which Is Popular Softener?

Based on Urecon’s sales ranking data, TOP 100, softener selling well at Japanese supermarkets and drugstores have been picked up and shown in the decreasing order of sales.

No. 1: Humming, Floral Bouquet, Refill, 540ml

Source: Kao

This product realizes super softness. It makes each fiber fluffy like a feather. It also absorbs liquid quickly and maintains the clothes’ softness and dryness. It is usable for baby clothes. It has slight Floral Bouquet fragrance. If you like soft clothes with gentle fragrance, you should try it. 

No. 2: Flair Fragrance, Floral Sweet, Refill, 480ml

Source: Kao

In addition to Kao’s unique technology, Fragrance Sensor reacting sweat and body temperature, this product applies another kind of new technology to keep its gentle fragrance inside the fiber. The first impression of its fragrance is maintained for all day, so if you think long-lasting fragrance is important, you should choose Flair Fragrance series. This product has colorful and elegant Floral Sweet fragrance. 

No. 3: Flair Fragrance, Flower Harmony, Refill, 480ml

Source: Kao

This has fresh and gentle Flower Harmony fragrance in the series of Flair Fragrance.

No. 4: Humming, Oriental Rose, Refill, 540ml

Source: Kao

This has gently Oriental Rose fragrance. 

No. 5: Lenore, Honkaku Shoshu, Fresh Green, Refill, 420ml

Source: Procter and Gamble

With its unique deodorizing capsule, Lenore Honkaku Shoshu Fresh Green deodorizes clothing after laundry and it keeps its effectiveness for all day. If you are seeking for strong deodorizing effect, this should be yours. 

Have You Found Good Laundry Detergent or Softener for Yourself?

How do you like this sales ranking showing five best laundry detergent and softener? If you use both laundry detergent and softener, you might want to know if fragrances of theirs match each other.


Reference: Urecon Laundry Detergent Ranking

See the latest sales ranking of Laundry Detergent up to 100 (May 1 to July 31, 2020).
>> See Top 100

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Reference: Urecon Softner Ranking

See the latest sales ranking of Softner up to 100 (May 1 to July 31, 2020).
>> See Top 100

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